PHYSICIANS’ EVALUATION OF DIFFERENT MEDIA CHANNELS

For the second year, the study measured how physicians value various media channels. Printed medical publications continue to be the #1 ranked media advertising channel – second only to CME meetings overall as a valuable information source for prescription products and patient treatment. The websites of medical publications also rank high.

Physicians’ opinions in 2012 about the value of media channels were virtually identical to those reported in 2011: