MMS 2012 includes new information on physicians’ usage of mobile devices. One in every two Canadian physicians uses a smartphone for professional purposes. That number rises to 58% for GPs who have been in practice for less than 20 years. … Read more

For the second year, the study measured how physicians value various media channels. Printed medical publications continue to be the #1 ranked media advertising channel – second only to CME meetings overall as a valuable information source for prescription products … Read more

The consistent readership pattern for printed publications occurs within a changing media environment as physicians are adding online as an information resource. While the usage of online media channels by Canadian physicians has grown since 2009, the monthly reading of … Read more

The 2012 edition of PMB’s Medical Media Study sampled approximately 1,800 Canadian physicians and shows that readership of Canadian medical publications remains strong. On average across all titles in the study, readership was 14% higher than five years ago, in … Read more